Company Profile
Become the retail ecosystem partner with the strongest product marketing capabilities for brands
The main business model of Xinhua Du Technology Co., Ltd. is Internet plus-based online marketing, encompassing omni-channel e-commerce sales services, product research and development, customized services, and digital marketing services. The company is committed to maximizing customer business value through one-stop digital marketing integrated solutions and services, enhancing customers' online brand influence, and increasing their e-commerce market share.

Xinhua Du Technology Co., Ltd. completed a comprehensive strategic transformation in 2023, focusing on the main business of internet marketing with its wholly-owned subsidiary, Jiuaizhihuo, as the operating entity. After long-term development and accumulation, Jiuaizhihuo has established deep partnerships with customers in different industries in the internet field, won numerous industry awards and platform qualifications, and has been ranked among the top comprehensive liquor brand operators on e-commerce platforms for many years, maintaining a leading position in strategic planning and industry influence.
Company Profile
Become the retail ecosystem partner with the strongest product marketing capabilities for brands
The main business model of Xinhua Du Technology Co., Ltd. is Internet plus-based online marketing, encompassing omni-channel e-commerce sales services, product research and development, customized services, and digital marketing services. The company is committed to maximizing customer business value through one-stop digital marketing integrated solutions and services, enhancing customers' online brand influence, and increasing their e-commerce market share.

Xinhua Du Technology Co., Ltd. completed a comprehensive strategic transformation in 2023, focusing on the main business of internet marketing with its wholly-owned subsidiary, Jiuaizhihuo, as the operating entity. After long-term development and accumulation, Jiuaizhihuo has established deep partnerships with customers in different industries in the internet field, won numerous industry awards and platform qualifications, and has been ranked among the top comprehensive liquor brand operators on e-commerce platforms for many years, maintaining a leading position in strategic planning and industry influence.
Corporate Culture
Corporate Mission
Become the retail ecosystem partner
with the strongest product marketing capabilities for brands
Corporate Vision
Relying on "technology + content"
Build a full retail scenario from products
to channels, and then to consumers
Core Values
Integrity, responsibility, simplicity, and boldness
Corporate Mission
Become the retail ecosystem partner
with the strongest product marketing capabilities for brands
Corporate Vision
Relying on "technology + content"
Build a full retail scenario from products
to channels, and then to consumers
Core Values
Integrity, responsibility, simplicity, and boldness
Milestones Of Development
2010
Founded Jiuaizhhihe, exploring the Internet plus effect marketing model based on data research
2011
Collaborate with renowned household brands to pioneer the exploration of the O2O e-commerce model in home furnishing
2012
Signing up with a leading domestic Baijiu listed enterprise, officially entering the Baijiu industry
2013
Launching a multi-million-level data mining project to significantly enhance the marketing efficiency of operators
2014
Focusing on Baijiu customization, we have successfully created a phenomenal Internet plus Baijiu hit product
2015
Introduce a new concept set of popular daily chemical products, and become a leading brand in the domestic oral care industry
2016
Officially incorporated into the listed company system, becoming the core force of the new online retail sector of New Huadu
2017
The supply chain center has been established, with a 18,000-square-meter modern logistics warehouse space completed in Jinan
2018
Collaborate with the platform to create a new IP - Baijiu Super Brand Day
2020
Join hands with the global leader in health and hygiene care to initiate a new layout in the maternal and child industry
2021
"Independently developed big data system 'Jiuai Zhixing' connects over 500,000 online alcoholic beverage product data."
2022
Strip away traditional retail business and focus on the main business of Internet marketing with Jiuaizhihuo as the operating entity
2023
The new retail live streaming sector has achieved a milestone breakthrough, with live streaming bases being established in Hangzhou and Beijing
2024
Expanding overseas markets, establishing cooperation with a local well-known brand with a 50-year history in Indonesia and achieving a good start
Enterprise Honors
2024
Chinese Liquor Soul Award
2024
Outstanding Sales Champion Award
2024
Outstanding Contribution Award
2024 Top 100 Chinese High-end Liquor Distributors
2024 Best Employer for Talent in the Boat of Champions
2024
Beijing Characteristic Live Streaming E-commerce Base
2024 Best E-commerce Operational Agency in Chinese Liquor Industry
2024 session
"Asia's Best Workplace (Chinese Mainland)"
Best Workplace Award
2024
JD Supermarket · User Trusted Brand Award
2023
Star Operator of JD Supermarket
Tmall Supermarket's Outstanding Partner of the Year for 2023
2022-2023 National Excellent Member of China Alcoholic Drinks Circulation Association
2023 Annual
Yunnan Baiyao Annual Strategic Partner
2022-2023 Annual
Luzhou Laojiao Strategic Partner
2023 Top 500 Chinese Liquor Enterprises
2023 Best Online Operator in Chinese Liquor Industry
2023 Chinese Liquor Soul Award
2023
JD Jingpai Star-rated Service Provider
2023
JD Best Service Experience Award
Excellent brand owner of beverage during the 618 promotion in 2023
Excellent Partner of JD Supermarket in 2022
2022 Excellent Partner Award of JD Wine Industry
2022 China Liquor Soul Award
2022
Feiyue Store Progress Award
Tmall Five-Star Service Provider of the Year 2022
2021
Bamboo Leaf Green - Healthy National Liquor Award
2021
Goldsmith Award B2B Integrated Marketing of the Year - Silver Award
2021
Goldsmith Award B2C E-commerce Service of the Year
2020
Outstanding Contribution Award for Zhuyeqing Wine
2020
Yunnan Baiyao Toothpaste Quality Supplier Partner
2020
China Liquor Soul Award
2020
Luzhou Laojiao Best Partner
2019年
JD Wine Excellent Partner Award
2019
Chinese Liquor Soul Award
2019 Marketing Innovation Award
2018 Market Expansion Award
Our Partners
Serving top brands in the FMCG industry over 50, most brand collaborations five years or more