全渠道电商运营-新华都

01-Omnichannel e-commerce operation 02-Product development and customized services 03-Digital Marketing Services

Our Core Business

Delivering comprehensive services grounded in long-term brand value

01-Omnichannel e-commerce operation

Efficiently build Internet plus sales channels for partner brands, deeply explore and dynamically analyze industry and store operation data, and provide full-chain, one-stop, omni-channel e-commerce operation services.

01-Omnichannel e-commerce operation

Kimberly
E-Commerce Business Operation

Since establishing a partnership with Kimberly-Clark (China) in 2021, we have maintained a deep and stable collaboration, helping the Huggies brand under Kimberly-Clark to secure a top position in the diaper category on Tmall Supermarket, and the G&H brand to maintain a top position in the personal hygiene category. In 2024, we joined hands with Kimberly-Clark to successfully explore overseas markets and continuously seek new formats in retail e-commerce.

Luzhou Laojiao
Consumer Operations

Since taking over the consumer operation business of Luzhou Laojiao in 2013, we have maintained the top position in terms of consumer base and member enrollment among liquor brands on JD.com for five consecutive years. Our total membership and member GMV contribution rate rank at the top of the Baijiu category.

Yangyuanqing E-Commerce Business
Operation

Since taking over the operation of Yangyuanqing's e-commerce business in 2016, we have successfully explored a new track for scalp care on JD.com. As the first shampoo product in China precisely positioned as a scalp care expert for health management, our product has helped the brand achieve a steady annual sales growth of 30% since the business was launched, effectively propelling the Yangyuanqing brand to the top position in the anti-hair loss category on the JD.com platform.

Fenjiu Brand
Product Operation

Collaborating with Fenjiu to achieve nationwide distribution through the "Bofen + Blue and White 20" product portfolio, the brand has achieved significant breakthroughs in e-commerce sales performance. Fenjiu's official JD.com flagship store has been ranked as the top Baijiu flagship store on JD.com for four consecutive years, and the company has been awarded the "Chinese Liquor Soul Award," the highest honor for distributors, by Fenjiu for six consecutive years

Yili'S E-Commerce Business
Operations

As the e-commerce operation partner that has been collaborating with Yili for the longest time, we have maintained a stable partnership for six consecutive years. Together, we have established multiple flagship stores such as Yili Tmall Supermarket, Tmall Flagship Store, and Jindian Flagship Store, helping Yili brand to maintain its top ranking in the dairy industry.

"Douyin And Kuaishou Live Streaming Business"
Operation

Focusing on products, content is king. Explore new models of live streaming in stores, leverage light and shadow aesthetics, and create intelligent live streaming rooms featuring brand real-life scenes, LED screens, and data management screens. Through modular production and dynamic optimization, continuously produce high-quality and high-volume product content materials, explore the stories behind products, and continuously deepen the new experience of integrating entertainment and shopping.

Quanyou Home Furnishing
Innovation in E-commerce Model

In 2011, we established a partnership with the Quanyou Home Furnishing brand to pioneer the exploration of the O2O e-commerce model in home furnishing. During the "Singles' Day" shopping festival in the same year, our sales volume exceeded 100 million yuan, ranking among the top three in the home furnishing category. We successfully organized a super new product day marketing event, marking Quanyou's first foray into the children's furniture market.

Tracing Live Broadcast
Tea Category Operation

Based on contracted and cooperative high-quality celebrity influencers and their precise male fan base, we will expand the influencer live streaming and product promotion tea category track, utilizing methods such as video recommendation and secondary material proliferation, to provide brands with marketing value that integrates product effectiveness and efficiency.

Maxam
New Product Category Operation

Meijiajing, born in 1962, is one of the long-established popular brands of Shanghai Jahwa and a pioneer brand in China's daily chemical industry. To meet consumers' needs for social occasions and exquisite hand care, the fragrance hand cream series was elegantly launched in 2024. Jiulai has taken over the operation of this new product category, and over the past 12 months, the store has maintained rapid growth in new member acquisition and consistently ranked at the top of Tmall's market in terms of category GMV contribution rate.

"Hot Topic in Xijiuzhijiao Store: Operation"

In response to the real-time buzz surrounding the Dao Lang concert, the store promptly adjusted its strategies. With a powerful 7-day continuous broadcast, the intimate friend and general manager Tang entered the live streaming room to share the brand's story. The Dao Lang fan anchor also revealed his true feelings, shedding tears in the live streaming room. With the support of 52 million Dao Lang fans, the store's weekly turnover exceeded 10 million yuan, with the intimate friend's Four Seasons sales exceeding 30,000 bottles and the live streaming room receiving over 35 million exposures. The store ranked second in the alcohol beverage sales rankings.

Influencer Live Streaming For Product Promotion
Operation

Based on the in-depth deployment of influencer live streaming sales on mainstream content e-commerce platforms, we have successfully signed up self-operated celebrity artists and internet influencers with a total fan base exceeding 50 million across the network. Additionally, we exclusively operate multiple top influencers in vertical categories such as alcohol and tea, providing comprehensive support for brand user cultivation, reputation building, sales explosion, and data asset accumulation.

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Domestic Overseas

Fuzhou Beijing Hangzhou Jinan Hong Kong Lhasa

Xinhua Du Building, No. 162, Wusi Road, Fuzhou City, Fujian Province

Weishi Building, No. 39 Xueyuan Road, Haidian District, Beijing

Kangfenwei Building, No. 258, Xietong Road, Binjiang District, Hangzhou City, Zhejiang Province

Herui Plaza, Dianliu Street, Lixia District, Jinan City, Shandong Province

19/F LUCKY COMM CTRNO 103 DES VOEUX RD WESTHONG KONG

Innovation and Entrepreneurship Center of Lhasa Economic and Technological Development Zone

Indonesia

Ruko Galeri Niaga Mediterania Blok D8A, RT 01/ RW 16, Kapuk Muara, Kec. Penjaringan, Jakarta Utara, Indonesia 14460

AIA Central, Jl. Jend. Sudirman No.Kav. 48A, Karet Semanggi, Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12930