数字营销服务-新华都

01-Omnichannel e-commerce operation 02-Product development and customized services 03-Digital Marketing Services

Our Core Business

Delivering comprehensive services grounded in long-term brand value

03-Digital Marketing Services

Based on data research and rooted in insights into consumer psychology and behavioral trajectories, we facilitate the path from volume to traffic for brands, empowering brand asset accumulation and value growth.

03-Digital Marketing Services

Rongguang Fenjiu's Healing Marketing

Collaborating with Fenjiu, under the theme of "Seeking a Glass of Glory, Reuniting Over Fenjiu", we carefully crafted an exclusive super IP event for the JD.com platform through customized cute dolls "Fenrongrong", creative cocktails featuring lemon Fenjiu, and the Year of the Snake zodiac gift box. This event successfully broke through the original circle, achieving a strong youth-oriented brand image, sparking heated discussions on social media, with over 100 million impressions across the internet, and achieving both brand exposure and sales conversion.

Tmall Supermarket
Big Brand CP Day

"Yili×P&G" is a superstar crossover collaboration between two powerful brands. They ignited the Winter Olympics marketing with light interaction forms that cater to the interests of the target audience. Leveraging the momentum of the Winter Olympics, they achieved top-tier resonance, enhancing consumer experience and empowering brand communication with tens of millions of impressions.

"Gu Jing Gongjiu 'Discover the Fragrance of Chinese New Year'"

Riding the wave of the Spring Festival, a non-material cultural heritage, and centered on inheriting the "Nian" culture, we have collaborated with Gujing Gongjiu to create the "Scent-seeking Chinese New Year" event. The strong appeal of the brand's star promoter has comprehensively enhanced the influence of the event, from topic dissemination to live streaming sales promotion. The cross-industry customized four-region characteristic New Year scents, inspired by the "scent" culture of the four regions of China, have created a "truly fragrant" New Year for consumers, injecting new vitality into traditional culture and demonstrating the cultural responsibility of a renowned liquor enterprise.

Wine And Liquor Have Their Own
Chain Stores

Committed to selecting high-quality alcoholic beverages for consumers, we have incubated our own chain store brand "Jiulianjiu", and collaborate with brand owners to develop customized products based on the brand. We aim to create an Internet-based two-way marketing ecosystem model where consumer demands and brand needs are aligned.

Tsingtao Beer "Nine Paths of Wealth"

In collaboration with JD.com and Tsingtao Beer, the "Nine Paths of Wealth" series has successfully sparked a new trend of China-Chic. The stunning appearance of the "Nine Paths of Wealth" pop-up store at JD.com's headquarters, along with the Wealth God check-in, Wealth God signage, and the unique fresh scent of Tsingtao Beer, attracted over 2,000 consumers to stop and participate. Meanwhile, the well-known KOL matrix jointly established with JD.com, through unique perspectives and creative content, shared the tasting experience of "Nine Paths of Wealth" beer, accurately grasping the trend of "emotional marketing". The product was an instant hit upon its launch on JD.com's self-operated flagship store.

Zhuyeqing Wine New Year Festival
Online Brand Promotion

Collaborating with Bamboo Leaf Green Wine to jointly launch the Longmen Wonderful Goods campaign, centered around the theme of "Everyone is like a dragon in the bamboo dream and the blue sky", using the twelve-flavor Chinese herbal medicine IP of the product as a communication bridge, and interactive games as the entry point, coupled with promotional efforts such as product TVC, animated videos, and animated IP New Year greetings videos, the campaign achieved over 200 million exposures across the internet during the event period, and overall sales across all e-commerce channels increased by over 20% year-on-year.

JD Fine Wine
Big Brand Rapid Defeat Day

Collaborating with "Luzhou Laojiao x Fenjiu" to launch a joint attack, this is the first time that the two brands have jointly created the Mid-Autumn JD Wine Joint Flash Sale event. During the event, the sales volume and user traffic of both brands on JD increased by over 100%.

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Domestic Overseas

Fuzhou Beijing Hangzhou Jinan Hong Kong Lhasa

Xinhua Du Building, No. 162, Wusi Road, Fuzhou City, Fujian Province

Weishi Building, No. 39 Xueyuan Road, Haidian District, Beijing

Kangfenwei Building, No. 258, Xietong Road, Binjiang District, Hangzhou City, Zhejiang Province

Herui Plaza, Dianliu Street, Lixia District, Jinan City, Shandong Province

19/F LUCKY COMM CTRNO 103 DES VOEUX RD WESTHONG KONG

Innovation and Entrepreneurship Center of Lhasa Economic and Technological Development Zone

Indonesia

Ruko Galeri Niaga Mediterania Blok D8A, RT 01/ RW 16, Kapuk Muara, Kec. Penjaringan, Jakarta Utara, Indonesia 14460

AIA Central, Jl. Jend. Sudirman No.Kav. 48A, Karet Semanggi, Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12930